A new MAM for Sao Paulo

The 2013 exhibition was conceived as propositive moment that takes, as starting point, the question asked by the curatorial team: “A new MAM, why and for whom?”. A group of twenty-five artists and seven architectural offices [Andrade & Morettin, SPBR, GrupoSP, SUBDV, Y-Arquitectura, Tacoa y Usina] were selected to answer it. Obviously, the response of an architect to this question is through a project. Projects that enter in the debate to feed it and expand the possibility of answers to the proposed question. La muestra de 2013 fue concebida como un lugar propositivo que toma como punto de partida la pregunta formulada por el comisariado: “Un nuevo MAM ¿por qué y para quién?”. Para responderla, se escogió a un grupo de venticinco artistas y siete estudios de arquitectura [Andrade & Morettin, SPBR, GrupoSP, SUBDV, Y-Arquitectura, Tacoa y Usina]. Por supuesto, el modo en que un arquitecto responde a una pregunta es a través de un proyecto. Proyectos que entran en escena, en ese caso, para alimentar el debate y para expandir el campo de posibilidades de respuestas a la cuestión propuesta. The MAM of Sao Paulo was founded in 1948 by Cicilio Matarazzo and, a year later, open its foundation in the center of the city, in the same building where “Diarios Associados” operated. At the same time, the Ibirapuera park, designed by Oscar Niemeyer y Burle Marx was being built and it would be inaugurated in 1954, the same year as the fourth centenary of the creation of Sao Paulo. During the 1960s, the MAM had a large crisis that would end up being transferred his building to the campus of the University of Sao Paulo. It became the Contemporary Art Musuem of the USP. El MAM de São Paulo fue fundado en 1948 por Cicillo Matarazzo y un año más tarde se abrió su sede en el mismo edificio donde funcionaban los “Diarios Associados” en el centro de Sao Paulo.